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Using the Power of Internet Yellow Pages to Promote your Catering CompanyTo be known as a good caterer and to make your presence felt in your community is a task which demands great patience and hard work. However, the mission is by no means Herculean. We strive for quality and cost effectiveness. Therefore, if you help to make a birthday party or a wedding memorable, if you provide quality service for a reasonable price, customers will be grateful. They won't hesitate to recommend you to others. This way, your services are being advertised based on the quality of service you deliver. Remember that quality always tends to speak for itself. There are many other ways through which you can make your catering company's presence felt in your community. These include the traditional media outlets, print advertising and event sponsorships. This white paper takes you beyond traditional media advertising and attempts to provide you with some insights into this important aspect of your catering business with particular focus on advertising locally. This has become the trend of the times as more and more companies turn to their respective communities for long-term sustenance.Internet Yellow Pages and your Catering BusinessThe cost of traditional print and broadcast media advertising has dropped a notch or two in the recent past owing to reduced demand. However, it still continues to remain beyond the reach of many small businesses and start-ups. Internet Yellow Pages can prove to be a winner in this regard because advertising on IYPs, as they are also called, means that you are reaching a global and local audience simultaneously through the Internet. While you may not think you need to reach beyond your local community, consider the increase in business available from out of town customers. Any business setting up an off site meeting will need catering and what better place to start than using the IYPs. Perhaps a family reunion or vacation encompassing extended family is in the offing and catering services are required. With a listing on the IYPs, your catering company will have an opportunity to capture this business, extending your customer base significantly. What makes this advertising avenue even more interesting and bottom-line friendly is the fact that much, if not most of it, is free at least for now. Therefore, it may not be a bad idea to register on as many free IYP websites as possible, serve up the advertising for your local catering business, and hope that you are grandfathered in when these services go live in a paid reincarnation. We introduce you to ten paid and free IYP websites in this white paper to get you started on your "Total Local Mission!" The Power of Local Advertising for CaterersYou can advertise both globally and locally by creating two distinct identities on the Internet. However, let's analyze the possibility of local advertising since it is the beginning of the expansion of every business. Local advertising helps you to expand your business locally. It gives you a superb foundation from where you can build your business and expand it beyond your community. After all, we all have to start from somewhere and Rome most certainly wasn't built in a day. Customers, especially when it comes to catering services, prefer to receive service from their own communities rather than from out-of-town service providers. If your advertisement doesn't appear on a local search results page of a search engine which an average person surfs, you are at a distinct disadvantage. This white paper brings to you an information-packed and annotated list of ten paid and free Internet Yellow Pages websites which will definitely boost your revenue model in record time by helping you ramp up to the Internet Yellow Pages revolution currently sweeping the nation's small business segment. It will also put you on the local results pages of Google and Yahoo because it is these websites the major search engines use to build and index local listings. In part two of this white paper, we will introduce you to ten more IYP websites so that you can further enhance your local presence and have all your bases covered. SuperPages
URL: http://www.superpages.com
The website claims that most of its visitors visit the website not to browse, but to purchase the services and products. This is a website which allows free business listings. With the help of some estimates of past achievements, this website claims to give you quality leads. It provides pay per click advertisements also with some advanced features. Pay per click is an advertising model in which you pay only if a website visitor chooses to click on your online advertisement. It allows you to control your budget also by changing the price of a click as you wish. This is one of the most popular and heavily trafficked IYP websites on the Internet. Like all the IYP websites this white paper lists, this website too requires you to register. CitySearch
URL: http://www.citysearch.com CitySearch is a group of websites which allows you to advertise with the help of video. Video ads are the trend of the day. Even though you have to pay to advertise on this site, it will never be a loss since your advertisement remains for long in the minds of customers. This will help you to gain and preserve customer loyalty. Yelp
URL: http://www.yelp.com Yelp is a local SEO (Search Engine Optimization) guide. It provides comprehensive information about the important cities in the US. There is amazing information on the places to visit, celebrations and a host of other channels. It also allows you to update your internet yellow pages free of cost. YahooLocal
URL: http://local.yahoo.com Yahoo provides you with free local advertising. It allows you to add descriptive information about your company also. There is no need to use keywords to advertise here although using your niche keywords in your listing is always a great idea. You can upgrade your business free of cost to enhance your customer base. With its global base, YahooLocal can be a perfect choice especially for those caterers who cater to the needs of large international conventions and conferences. InsiderPages
URL: http://www.insiderpages.com InsiderPages is yet another platform for mostly free local advertising. This is a place where people share their views about local business. Through the recommendations of friends and neighbors, it allows customers to find what they need. The website gives you a chance to update your business listing free of cost. If you want social media and Web 2.0 to work for you with very little effort, this is the website to check out. YellowPages.com
URL: http://www.yellowpages.com YellowPages.com helps you gain a foothold in your community. Known as Creative e-world, this portal helps you stay ahead of others in the competition. With the help of the necessary expertise and e-marketing skills, this site helps you to make your online presence known and gives your traditional advertisement a fresh look. The website has a clean look and categories are arranged logically. BizJournals
URL: http://www.bizjournals.com BizJournals helps you to make your presence felt in your local community. The website caters exclusively to US businesses. We are directing you to this informative press release first which you should read after which you can register for free extra services. AreaConnect
URL: http://www.areaconnect.com AreaConnect is an exciting group of websites, a search tool which helps customers link to a good local merchant. The motto of the site is: "Find what you need faster..." This website works with its partners to produce quality results. MagicYellow
URL: http://www.magicyellow.com To advertise on MagicYellow is simple. You simply need to complete an online form about your catering business, and a representative will contact you. It's free of cost. This website provides the facility of a searching tool also. If your advertisement appears on the top pages of other search engines like Yahoo and Google, you will be listed here so that the customer doesn't have to come to the site directly. SwitchBoard
URL: http://www.switchboard.com SwitchBoard connects national advertisers with both local merchants and consumers. SwitchBoard provides its services both nationwide and statewide. It is of the view that no merchant is so small that it cannot pay for services. If leveraged intelligently, the website can generate excellent results. MerchantCircle
URL: http://www.merchantcircle.com MerchantCircle is a growing IYP company. The company's website aims to connect local business owners and customers online to help build a stable relationship. The website permits free advertising. It is based on the Web 2.0 social networking mantra which allows business owners to write blogs and upload pictures free of cost. In addition to these services, MerchantCircle has two unique products, "Neighbors" and "Answers." The "Neighbors" helps the customer follow up with the local business with the help of blogs about new promotions. The service "Answer" allows customers to get their queries solved on the spot. If they click that link, they will be connected to a local business owner or expert who can give them proper advice. Additionally, this website provides a service which helps business owners to take their advertisements to the top pages of the major search engines like Google, Yahoo and Bing. This service is called "Pay per Click." Business owners pay according to the performance of their respective clicks. GetFave
URL: http://www.getfave.com Fave helps prospective customers to find you on the Internet. The website works in partnership with major search engines to help business owners to increase their rankings on the search result pages of different search engines. In a true spirit of social media, the website concentrates on video advertising. Customers can search on this website for the businesses in their own communities. The motto of the website is: "GetFave and get found!" It has a service called "Targeted Banner Campaigns" which helps business owners to reach out to customers in a specific area. It has a service called "Priority listings" which helps business owners to find themselves on the top pages of the organic results of different search engines. If you own catering companies at multiple locations and wish to geo target your search campaign, this websites is surely for you. To know more about the method of payment and current promotions, please call 877-311-3283. Yellowbot
URL: http://www.yellowbot.com Yellowbot is a local search website admirably inspired by Web 2.0 which helps consumers to find what they want through reviews and blogs. It provides information about the places you usually visit in your community or elsewhere. You just have to type your location, keyword or your zip code. It is easy to add your business listing here. You simply have to register on this website or create an account and provide the necessary information about your business. This service is free of cost. With the help of reviews from users and site visitors, the website rates businesses. We recommend that you first spend some time on this website and get a feel for it before you register. Yellowpages.Lycos.com
URL: http://yellowpages.lycos.com Yellowpages.lycos.com is a social media website established in 1995. The website has many services like online games, blogging, tools for sharing and viewing video. Customers can search in this directory and find what they want. The website has many advertising agencies which can help you make an online deal successfully. It allows you to create an advertisement flag with the starting rate of $1.83. You can advertise in different media like newspapers and magazines. The rates will differ depending on the medium you choose and how long you want the advertisement to run. Lycos is one of the pioneers in the Internet information space and continues to remain ever popular. Kudzu
URL: http://kudzu.com Kudzu is a nationwide online business directory. The website helps local merchants to manage their reputations online by providing necessary advice. It allows you to create customized advertisement programs on a reasonable budget. It varies depending on what kind of advertising program you choose. There are two kinds of profiles, basic and preferred, which is a paid service. To sign up for a preferred listing, the cost is $2,000/year. The website allows you to add your photo and details about your company. The website will update you with the results you achieve and seems to be able to deliver excellent results. DiscoverOurTown
URL: http://www.discoverourtown.com/NewListing.php The website allows you to create your business listing free of cost. This is also a local city guide, which provides you with information about the interesting places in your town, different shopping centers and the information about weather. The motto of the website is: "One stop…straight to the point." The website presents a crisp and clean user interface so that site visitors can locate information easily and quickly. It is a great source of facts and figures for all who wish to relocate, or want to buy gifts for their loved ones. The website provides service nationwide. If you happen to own a restaurant which also provides catering services, this website is for you. Local.com
URL: http://www.local.com Local.com is one of the best private label local search engines. The website has separate yellow page sections for every state in the US. To add your business here is simple. You should first see if your business is already listed here. If not, you can easily add your business. The necessary instructions are provided by the website. It has a Pay per Click service which allows you to advertise and pay only if a customer clicks on your advertisement. The website has a live chat service which makes it possible for business owners to submit surveys and respond to customer inquiries. Local.Ingenio.com
URL: http://local.ingenio.com Local.Ingenio.com, a premium business service from AT&T Interactive, uses a highly innovative "Pay per Phone" sales lead generation model to drive business to subscribers. For $99/month, the website claims to provide you 3000 guaranteed targeted hits to your website. The company facilitates business growth through the use of traditional snail mail and e-mail messaging as well. Ingenio is an excellent alternative for those businesses which seek an online-to-offline business model and wish to drive business through the use of both the telephone and the Internet. YellowUSA
URL: http://www.yellowusa.com/categories.html YellowUSA is a value rich Internet yellow page directory for locating businesses online. The website claims to provide most up-to-date information about businesses ranging from restaurants to travel agents. It provides you with an opportunity to add your business to the website's listings free of cost, allowing you to attract customers from all the states in the US. The website helps you to make informed decisions about how customers can spend their time and money in the most effective manner. The directory provides ample opportunities for restaurant owners and catering companies for expansion and growth through a carefully managed online advertising program which won't hurt your pocket book. IAF.net
URL: http://www.magicyellow.com To advertise on MagicYellow is simple. You simply need to complete an online form about your catering business, and a representative will contact you. It's free of cost. This website provides the facility of a searching tool also. If your advertisement appears on the top pages of other search engines like Yahoo and Google, you will be listed here so that the customer doesn't have to come to the site directly. Local Search goes GlobalAlthough this movement is referred to as local search, it is actually global in nature because the Internet is global and presents you with an opportunity to reach out and touch someone globally. Moreover, customers relocating to your community or heading to your area can also locate you through online yellow pages prior to their departure. Managing an online local campaign yourself can be time-consuming. It is still worth the effort you will put in because it is not only mostly free thus helping you to conserve your resources at a time when the economy is attempting to head north, but also because since accessing these websites costs potential customers nothing, they tend to visit these websites by the millions. About Catering Supplies DepotCatering Supplies Depot provides a full range of brand name commercial kitchen equipment including all types of catering supplies and catering equipment, commercial restaurant equipment and kitchen supplies. We carry all the top brands, provide courteous customer service and deliver nationwide in the US and Canada. To learn more you can call us toll free at 1-866-613-2632, or write to us at customerservice@cateringsuppliesdepot.com. Visit Catering Supplies Depot for the most exclusive range of catering equipment, catering supplies, restaurant equipment, restaurant supplies and commercial kitchen equipment on the Internet. |
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